Our skills
Strategic advices
Building a multi-channel communications strategy is fundamental to every company, every project and every talent.
More than ever, working in silos is no longer an option. The increasing overlap of channels, the constant acceleration of information flow, and the diversity of communication tools place strategy at the heart of both reflection and action.
Melchior supports and advises its clients at every stage of the project development thanks to its expertise in the following areas:
Branding
- REALIZATION OF COMPETITIVE INTELLIGENCE
- CREATION OF TREND BOOK
- BRAND BUILDING STRATEGY
- BRAND REDESIGN
- STRATEGIC PLANNING
- BRAND APPROPRIATION SUPPORT
Support for leaders
& spokespersons
- DEFINITION OF A POSITIONING STRATEGY
- MEDIA TRAINING
Content production
Artistic direction
Melchior’s studio is working on the creation of a global graphic universe: logotype, brand guidelines.
Editorial
Melchior develops the editorial guidelines for its clients and writes all brand communication tools intended for different audiences.
All content written by our team meets high quality standards and is crafted by experienced copywriters.
Photographs & Videos
Melchior produces custom photographs and video content for its clients, perfectly suited to all platforms (websites, social media, media outlets, etc.).
In addition to our integrated Content Manager’s available skills, Melchior brings together a network of talented photographers and videographers for specific requests.
Media relations
Melchior’s expertise in media relations is built on 15 years of experience and daily contact with all types of media, including television, radio, print, and digital which over time proved to be a very solid and reliable network.
We work with journalists from all sectors: global audience, specialized, economic press etc. We all have a perfect knowledge of the media and are constantly on the lookout to detect permanent developments in the sector (new media, new sections, new journalists).
The agency’s teams pay particular attention to the quality of the information transmitted to the media. All communication media meet high requirements: precision, clarity and reliability of messages, responsiveness and distribution at the right times.
of communication with the media:
Corporate communication
“business oriented” speeches (portraits of leaders, brand sagas, economic announcements – fundraising, development etc.)
Lifestyle communication
highlighting the news of our clients from a trend and consumption angle.
Crisis communication
Influence
(Re)Construction of communities of affinity with its values, in order to create links and generate conversations
(Re)definition of its image, by collaborating with expert talents in content creation
Humanize a message, through talents monitored for their authenticity
Melchior creates influence strategies (paid and unpaid), according to each client’s objectives and the means he can put in place:
Identification of relevant influencers (Instagram, TikTok, Youtube etc.)
Implementation of unpaid actions: organization of events (travel, dinner, press day, etc.), gifting, etc.
Implementation of paid actions: one-shot collaborations or long-term “ambassador” etc.
All with an evolving network from nano to top influencer
The team attaches great importance to clearly identifying the goals of each campaign in order to develop a tailor-made strategy (image, sales/traffic etc.).
Public relations
Identification and management of relevant influencers, celebrities, and Key Opinion Leaders for each project, capable of generating strong visibility among the target audience and driving direct commercial conversion.