MELCHIOR EXTENDS ITS INTERNATIONAL REACH WITH A NEW OFFICE IN MILAN
Melchior has taken one step further in its international expansion, adding Melchior Italy in Milan to its offices in Paris and Munich. This new office is a milestone for Melchior, the agency that Clarisse Ferreres-Frechon founded in 2009 and has rapidly grown into a communication trailblazer in the lifestyle universes.
Melchior has been working side by side with the most inspiring brands and talents in the culinary, tourism, beauty, wellness and creation sectors, rolling out tailor-made, value-rich communication campaigns with them, for over 15 years. It set up Melchior Italy for two main reasons: to provide local support in the prominent Italian market and showcase
the agency’s ability to shine beyond its domestic market.
Italy was a natural choice for Melchior: its standing in the creative, luxury, design, beauty, fine-dining and upscale hospitality markets is unrivalled, it is a country where craftsmanship at its finest meets creativity at its most avantgarde, and it has inspired the most discerning brands and the most visionary talents through the ages.
The new office puts Melchior in a position to provide strategic support for customers wishing to expand into or within Italy, and to open doors for Italian customers wishing to explore new horizons. It will also provide opportunities for the agency to identify exciting and extraordinary projects, places and talents in Italy, team up with them and help them to thrive.
Clarisse Ferreres-Frechon, Melchior’s Founder and CEO, and Mattia Atmoun, Melchior Italy’s CEO and Melchior France’s General Manager, are spearheading this venture together. It is a natural next step for them: they share the same vision of the profession, exacting standards, bold aims for Melchior, and the spirit of loyalty, trust and teamwork that anchor it.
The experts that the agency is enlisting to deepen its foothold in the Italian market notably include Debora Agostini, a senior consultant in media relations and influence. Her keen understanding of the local media landscape and tastemakers are playing a pivotal role in shaping the first few campaigns.
Melchior Italy will build synergies with the Paris and Munich offices, through an integrated, strategic and decisively international approach.
About Melchior
Melchior, an international communication agency founded in 2009 by Clarisse Ferreres-Frechon, works hand in hand with the most inspiring changemakers in the lifestyle universes. Its unrivalled know-how, strategic acumen and wholehearted commitment enable its customers to spark impact and rise above the noise in increasingly competitive markets. Melchior partners with talents and brands in the culinary, tourism, beauty, wellness and creation universes, bringing in its distinctive and daring communication angles. Its thorough grasp of the sectors and nuanced understanding of the issues in them shape its bold, tailor-made and compelling solutions in three main areas: strategic consulting, content production, and media relations and influence. Its uncompromising standards and results-oriented culture rank Melchior as a partner of choice, and have helped to build its reputation as a partner that enduringly elevates its customers’ profiles in France and far beyond. It is currently based in Paris, Munich and Milan – and counting.